UX Design Process
03
Wireframes
With a solid strategy in place, we advance into the design phase, translating research and strategy into tangible solutions. This involves creating low-fidelity wireframes to outline the basic layout and functionality, serving as a blueprint for the design. We develop interactive prototypes that simulate the user experience, ranging from simple paper sketches to high-fidelity digital versions. Additionally, we focus on visual design, crafting elements such as colour schemes, typography, and imagery to ensure the product is visually appealing and cohesive.
Design
Prototypes
Paper Sketches
Typography
Imagery
Colour Schemes
01
Discovery and Research
The UX process begins with the discovery and research phase, where we focus on understanding the problem space, user needs, and business objectives. This stage involves stakeholder interviews to gather insights from clients and stakeholders about their vision, goals, and constraints. We also conduct user research through surveys, interviews, and usability tests to understand user behaviours, needs, and pain points. Additionally, competitive analysis helps us examine competitor products to identify industry trends, opportunities, and potential gaps in the market.
Problem space
User needs
Vision
Goals
Constraints
Surveys
Interviews
Usability Tests
Competitive Analysis
Pain Points
Industry trends
Potential gaps
Generate solutions
Once the research phase is complete, we move into ideation and strategy, focusing on synthesising findings to develop a clear direction and generate creative solutions. This involves creating detailed user personas to represent different segments of the target audience, helping to understand their motivations and design for their needs. We also map out user journeys to visualise the steps users take to achieve their goals, highlighting pain points and areas for improvement. Additionally, an information architecture is developed to create a logical structure for content and navigation, ensuring the product is intuitive and user-friendly.
User journeys
Information architecture
02
Ideation and Strategy
User personas
Target audience
04
Tasks
Testing and validation are crucial for ensuring the design meets user needs and performs effectively in real-world scenarios. This includes usability testing with real users to identify issues and gather feedback through tasks, scenarios, and observational studies. A/B testing is used to compare different design variations and determine which performs better based on user interactions and metrics. Additionally, feedback integration involves analysing test results and iterating on the design to refine and improve it based on user insights.
Scenarios
Observational Studies
A/B testing
User interactions
Metrics
Testing and Validation
Assets
Specifications
Once the design is validated, we collaborate with development teams to bring the design to life. This involves a design handoff, where detailed specifications, assets, and guidelines are provided to ensure accurate implementation. Quality assurance follows, working with developers to test the final product for design inconsistencies or issues before launch.
05
Guidelines
Implementation and Delivery
Post-launch evaluation
The UX process is iterative, with continuous improvement being essential for maintaining a high-quality user experience. This involves post-launch evaluation, where user feedback, usage data, and performance metrics are analyzed to identify areas for enhancement. Based on this ongoing feedback, iterative design updates are made to refine and improve the product continually.
User feedback
Usage data
Performance metrics
Iterations
06
Iteration and Improvement
The UX (User Experience) design process is a systematic approach to creating products that offer meaningful and relevant experiences to users. This process is integral to Ikigai, which specializes in crafting user-centered designs for a variety of digital and physical products. The UX design process typically involves several stages, each aimed at understanding and addressing user needs while balancing business goals and technical feasibility.
The UX design process is essential because it ensures that products are user-centered, addressing real user needs and behaviors. By following a structured approach, designers can minimize risks, align the product with business goals, and save time and resources through early testing and iteration. This process improves product quality, fosters collaboration between teams, and ensures decisions are data-driven. A strong UX process enhances user engagement, differentiates products from competitors, and allows for scalability. Ultimately, it leads to higher user satisfaction, retention, and business success.
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